Who Buys Electric Bikes and Why?

Giant
Giant Ebikes

Reasons given for acquiring an electric bike typically include the unique riding enjoyment, providing motivation to bicycle more, staying fit, gliding up hills, assuring an appropriate and healthy level of work out as well as optionally arriving crisp and presentable at one's destination, concern for the environment and future generations, saving money, fascination with advanced technology and the satisfaction of making a forward thinking purchase.

Our customers talk about the sense of joy, excitement and fun the actual riding offers, about their fascination with the electric bike's unique ability to blend human and motor power, and that it offers most of the advantages of the regular bicycle and fewer of its shortcomings.

The electric bikes we sell are for people who like to pedal—whether all the time or some of the time, hard or hardly, or frankly just perfunctorily.

While many of our customers are fit, and some athletic even, it is gratifying that the ebike also uniquely provides an encouraging, enabling and enjoyable riding experience for those of us who want to get in shape, lose weight, have some impediment or have not ridden a bicycle for years.

Currie iZip
Currie iZip Ebike

What about demographics such as gender, age, education etc? The customer base seems—we certainly do not ask—quite broad. Over the last few years we have sold almost as many ebikes to women as to men. While we sell ebikes to those in their '20s and to those in their '80s the largest customer group consists of active young and 'middle-aged' people.

A fair number of our Pacific Northwest customers even enjoy riding year round. See more about riding in the rain.

Our customers appear bright and/or well educated (at least compared to us), although it would seem that neither would be required to discern the obvious benefits of the electric bike?

Most gratifyingly our customers largely contact our stores because they expect that a deliberately chosen, quality electric bike sold by an long established store with a full service department shall enhance their lives long after the blush of the original purchasing experience has paled.

Who are electric bikes for?

Just about everybody, including those:

With legs tooth pick scrawny
or Tour de France brawny.

Celebrities basking in fawning fame
or whose spouse can't remember their name.

Who can barely pedal
or just won an Olympic medal.

Who are not obtuse:
So, what's your excuse?

Copyright © 2013 Eric Sundin

Who are electric bikes for?

Our customers talk about the sense of joy, excitement and fun the actual riding offers, about their fascination with the electric bike's unique ability to blend human and motor power, and that it offers most of the advantages of the regular bicycle and fewer of its shortcomings.

The Product of The Future

Sometimes we are told that the electric bike is the product of the future. Thank you. You may nevertheless buy one right now.

The Cyclist's Electric Bike Shops Since 1996

We sell and service Human Power Augmented a.k.a. Electric bikes and ride them enthusiastically ourselves.

Visit or call

Electric & Folding Bikes Northwest
4810 17th Ave NW
Seattle, WA 98107 / Map
206/547-4621 / Contact
Virtual tour of our store

Hours

Now open 7 days a week, 11am to 6pm, to better serve our customers.

5th Annual Electric and Folding Bike Rally

Northwest Electric and Folding Bike Rally
Saturday August 12th, 12pm-5pm. LIVE MUSIC!… Test ride electric bikes! More info.

EFBNW in The Seattle Times!

EFBNW in Seattle Times

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Overview 'at a glance' and Selection Guide

Check our Overview and Selection Guide for most of our bikes and kits.