Electric Bikes
Northwest

Who Buys Electric Bikes and Why?

Reasons given for acquiring an electric bike typically include the unique riding enjoyment, providing motivation to bicycle more, staying fit, gliding up hills, assuring an appropriate and healthy level of work out as well as optionally arriving crisp and presentable at one's destination, concern for the environment and future generations, saving money, fascination with advanced technology and the satisfaction of making a forward thinking purchase.

Above all our customers talk about the sense of joy, excitement and fun the actual riding offers, about their fascination with the electric bike's unique ability to blend human and motor power, and that it offers most of the advantages of the regular bicycle and fewer of its shortcomings.

The electric bikes we sell are for people who like to pedal—whether all the time or some of the time, hard or hardly, or frankly just perfunctorily.

While many of our electric bike customers are fit, and some athletic even, it is gratifying that the electric bike also uniquely provides an encouraging, enabling and enjoyable riding experience for persons who want to get in shape, lose weight, have some impediment or have not ridden a bicycle for years.

What about demographics such as gender, age, education etc?

The customer base seems—we certainly do not ask—quite broad, viz.:

Over the last few years we have sold as many bikes to women as to men.

While we sell electric bikes to those in their '20s and to those in their '80s the largest customer group consists of active 'middle-aged' people.

A fair number of our Pacific Northwest customers enjoy riding year round. Read more here.

Our customers appear bright and/or well educated (at least compared to us), although it would seem that neither would be required to discern the obvious benefits of the electric bike?

Most gratifyingly our customers largely contact us because they suspect that the deliberately chosen, quality electric bike shall enhance their lives long after the blush of the original purchasing experience has paled.

Copyright © 2011 EbikesNW

October 2011

The Product of The Future

Sometimes we are told that the electric bike is the product of the future. Thank you. You may nevertheless buy one right now.

Q: Who are electric bikes for?

A: Just about everybody, including those:

With legs tooth pick scrawny
or Lance Armstrong brawny.

Celebrities basking in fawning fame
or whose spouse can't remember their name.

Who can barely pedal
or just won an Olympic medal.

Who are not obtuse:
So, what's your excuse?

2011 Electric Bicycles Book

The brand new Electric Bicycles covers extensively and competently what anyone may want to know about this rapidly evolving bicycle category. The authors, David Henshaw and Richard Peace, reassuringly do know what they are talking about. Available in our Seattle store. $27.